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Here’s what your SELLER leads will come
to you looking like
(via email...and assuming you have an autoresponder in place)
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EMAIL SUBJECT LINE WILL SAY:
New www.YourSite.com Subscribe
Someone
filled out the form at your seller site!
Contact Information
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Name: Candy Smith
Phone: 555-555-5555
Alternate Phone: 555-555-5555
E-mail Address: email@email.com
How they found your site: ad I saw online
Property Information
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Address: Carson Rd. in Ashtabula, OH
Property Type: ranch
Square Feet: about 1,500
Bedrooms: 3
Bathrooms: 2
Basement: yes...unfinished
Garage: yes
Pool: no
Listed with a realtor: no
Are they the owner: yes
Other Features: 13 acre horse farm
Vacant: not yet, but I'm moving in two weeks
Why they are selling: divorce
They're asking price: 140,000
How much they think it will appraise for: 220,000
How they arrived at this figure: recent sales in the area
Will they sell for what they owe? no...I need a little bit of cash for moving expenses
Can they wait 12-24 months for full retail price? no
Repairs Needed: there is a mother-in-law suite that needs finished - mainly carpet and paint
and cleanup
Estimated cost of repairs needed: not sure...maybe a few thousand
Financial Information
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First Mortgage balance: 90,000
Second Mortgage balance: none
First Mortgage monthly payment: 850
First Mortgage include tax/insurance: yes
First Mortgage current: yes
Second Mortgage monthly payment: N/A
Second Mortgage include tax/insurance: N/A
Second Mortgage current: N/A
Any Liens: not that I know of
Amount of Liens: N/A
What they will do if you can't help them: I really don't know...
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The main goal here is just to
prompt you to go over to your autoresponder account and pull the
lead off. There is more detailed information gathered
there...how many bedrooms, bathrooms, payment amount and a place for
their comments.
From there, you can prioritize
calling them back to discuss their information more in-depth.
Everything you see here are “required” spots for them to fill in on
your site…they will not be able to submit their request for more
information unless they fill it all out completely.

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